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A mobile application to help you stop un-aliving your plants.
Project Overview
The Problem
The User
The Design
Prototyping & Testing
The idea for this app came to me as I was tossing out yet another dead plant because I had forgotten to water it. (This one was a Boston Fern named Medusa).
What would help me to remember when to water my plants? A mobile app! I searched the app store, downloading and testing a few, but not loving any. So I created my own.
Mission: Keep my plants alive
To do this I developed a mobile app featuring a sleek and user-friendly interface. This app notifies you when it's time to water, mist, or fertilize your plants, making it simple to keep them thriving.
My Role
Team
Tools Used
UX Designer
Brand Designer
Illustrator
User Researcher
Solo Project
Figma
Miro
Procreate
The Facts
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During Covid, house plant sales went up by 18%
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A study conducted by OnPoint and Article surveyed 2,000 millennials showed 81% of people say adding plants to their home has had a positive impact on their mental health.
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66% of American house holds own one or more house plants.
Project Overview
The Problem
The User
The Design
Prototyping & Testing
The Problem
While searching for an app that would work for me I found other plant reminder apps thave very confusing interfaces. Or I was required to tell the app how often I should water when I was looking for an app to tell me how often certain types of plants should be watered.
Market Research
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![[Mockup] iPhone 15.png](https://static.wixstatic.com/media/50fe2e_cd2569c4217b450c873a4ffd4c8a7b66~mv2.png/v1/fill/w_320,h_488,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5BMockup%5D%20iPhone%2015.png)
![[Mockup] iPhone 16.png](https://static.wixstatic.com/media/50fe2e_2534b38c80f948bda93340227deff23d~mv2.png/v1/fill/w_326,h_497,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5BMockup%5D%20iPhone%2016.png)
Focuses around a discussion board not so much on the actual reminders or care of your plant.
Separates tasks by each room your plants are located. Very confusing when trying to figure out which plants need watering each day.
The user has to input how often their plants should be watered instead of the app providing that information.
22%
2,000 millennials surveyed said they were apprehensive about owning a plant because they’ve killed one in the past.
7/10
7 out of 10 millennials consider themselves ‘plant parents’.
7
On average, each person has killed 7 plants.
Project Overview
The Problem
The User
The Design
Prototyping & Testing
Who are the users?
79% Women
21% Men
5 out of the 6 million people who took up gardening in 2016 are between the ages of 18-34.
A New York based online plant store ‘Rooted’, says 93% of their customers are millennials.
Why are Millennials so drawn to houseplants?
With the stress of the pandemic, demanding jobs and working from home. People are looking for different ways to relieve stress and increase their mental happiness.Only 15 minutes of interaction with houseplants reduces stress levels.
Social Media plays a big part in millennials daily lives. With plantfluencers whose instagram has upwards of 20,000 followers.
A younger generation (urban, cash-strapped, Insta-obsessed and renting) are driving houseplant sales, sharing pictures of their plant babies instead of the human ones they can’t afford.
Getting to know the Users.
I asked nine potential users what their biggest frustrations with bringing a new plant home is. Here are their top three responses.
1. Not knowing how often to water plants.
2. Where in the house will the plant be most happy. (Best conditions for plant based on light and humidity.)
3. Not wanting to spend money on a plant they might kill.
Personas
Poppy 24
She just rented her first apartment and is eager to replicate the decorating style from her favorite plant Instagram accounts.
Luma 37
Caring for her houseplants helps her unwind after a long, stressful day at work.
Project Overview
The Problem
The User
The Design
Prototyping & Testing
Lo-Fi Wireframes
Initial sketches I created, keeping in mind the top three frustrations from user interviews.
Style Guide
In designing the user interface, I prioritized the needs and brand characteristics that convey a Light, Earthy, Peaceful, and Illustrative aesthetic.
Typography
